The popularity of mobile marketing has greatly increased in recent years. More and more people are turning to their mobile devices when they want to interact with brands through social media. Last year, according to a Nielsen report, the amount of time spent on social media via mobile devices increased 85% for Facebook, 114% for LinkedIn, 140% for Twitter and a stunning 4,445% for Pinterest!
This is a big signal to businesses and marketers that you must be optimized for mobile devices if you want to maintain your user engagement. Here are five ways that you can make sure your business is optimized for mobile users:
Design for Mobile Users
If you haven’t done it already, then you need to create a mobile version of your website or blog. If a follower clicks on your link through social media and up pops your non-optimized website, they will not stay on it for long. Sites that are optimized for mobile are easier to read and navigate through a mobile device.
Use legible fonts and font sizes so that people don’t have to zoom in to read something. Use graphics and images that will load quickly. Remember to design for mobile first and then for desktop/laptop users.
Give More Mobile Value
When it comes to user experience, it is important to focus on simple and fast for mobile users. On the web from your home computer, most users are okay with having to bounce around from page to page to find what they are looking for, but this is not the case with mobile users. They want to find the information fast and without having to page hop. If you want to create an app for your brand, make sure that it is one that they will enjoy using because it is fun or provides useful information and tools.
A post typically sees the most engagement within the first 30 minutes after it has been posted. After that, it quickly fizzles out. When you post, make sure you are posting content that will easily encourage users to interact. One of the top ways that businesses are engaging through mobile socially is to request Instagram pics from their followers. It is easy to add a post that invites users to take pictures and tag your business or product.
Test Multiple Mobile Platforms
Not all mobile platforms work in the same way. For example, if you add a link to the captions of your photos on Facebook, iPhone and Android phone users won’t be able to click on them, but tablet users will. Test out the different platforms so that you can get a better idea of the user experience from different devices. This will help you make sure that your posts bring the results you are aiming for.
Look at Analytics
Not all audiences are the same. Look at your own analytics to see where your engagement is coming from. You might have more users that engage on social media from a home computer and not a mobile device, depending on your target demographic. If you see that you are still getting higher engagement from computer users and not mobile, then you don’t have to make dramatic changes to your social media strategy. Always do a little bit of content testing to see what is giving you the best results and what is not working.
Mobile marketing is on the rise, meaning that more users are turning to mobile devices when they want to engage with brands through social media. Make sure that you are keeping up with these changes and optimize your content for the mobile age.